A market trend is a perceived tendency of financial markets to move in a particular direction over time. These trends are classified as secular for long time frames, primary for medium time frames, and secondary for short time frames.
Imagine that the first cell phone has just been released. People are excited and confused by the idea of carrying a phone outside of their home. Few people have cell phones, and some are uncertain that they will become popular. Fast forward 20 years and the streets are dominated by cell phones. A couple years later, the smartphone takes over.
Take a look around you today, there are smartphones, tablets, and even watches that allow you to make phone calls. This change in the communication market is an excellent example of a market trend. A market trend is anything that alters the market your company operates in.
In order to keep your company ahead of the competition, it is important to utilize market trend analysis, or the process of evaluating changes to your market. Market trend analysis looks at how your industry started in the market, how it has grown, and where it is expected to go. For example, how cell phones first come about, how their popularity changed, and how manufacturers and retailers expect the market to change.
7 Market drivers and obstacles. ... The market potential is referred to as a variant of the economic potential, but the latter potential takes into account factors such as market obstacles, logistics, public acceptance, political and regulatory constraints or policy support.
Typically, only part of the technical and realizable potential of a new technology can be achieved and be turned into an economic or market potential. The market potential is referred to as a variant of the economic potential, but the latter potential takes into account factors such as market obstacles, logistics, public acceptance, political and regulatory constraints or policy support. In this section the most relevant factors are identified for BE-CCS and qualitatively described. In section 8 bwe present a sensitivity analysis in which a quantification of drivers and obstacles is presented. For the most important drivers and obstacles we define representative variables in our model to assess the impact of the drivers and obstacles on the economic potential.